TikTok Fails: Sports Controversy 🤯🔥 #SkySports

World News

Sky Sports swiftly shut down its new TikTok channel, Halo, following widespread criticism that it felt condescending and, at times, sexist. Launched just days prior, the channel aimed to be an inclusive space for women to enjoy sports content and hear diverse female perspectives. However, many online viewers found the content – including posts about “hot girl walks” and matcha – patronizing and a step back from progress in promoting women’s sports. Initial posts, such as a simplified, pink-themed explanation of the 2008 Formula 1 “Crashgate” scandal, and others playfully connecting Manchester City players with a “matcha + hot girl walk” combo, proved particularly problematic. Critics argued this approach undermined efforts to elevate women’s sports and questioned the channel’s branding, particularly the heavy use of pink. Despite initially expressing pride in the channel’s launch, Sky Sports quickly reversed course, deleting nearly all of its content and issuing a statement acknowledging they “didn’t get it right.” This swift and decisive action signaled a significant misstep while reiterating their commitment to creating inclusive spaces for fans.