Creator Control: Reels Gone Wrong 🚀🔥

Tech & Science

Meta is launching a new tool designed to empower creators and safeguard their original work, particularly their Reels, from unauthorized use. Beginning this week, creators participating in the Facebook Content Monetization program will gain access to this system, which automatically detects when a creator’s Reel is being shared on Facebook or Instagram – even through features like “Share to Facebook” from Instagram. Upon detection, the creator receives a notification and gains control over the response, choosing to block the reel’s visibility across both platforms, track its performance, or add attribution links directing viewers back to the original content. This new tool leverages technology similar to Meta’s Rights Manager, providing details such as the percentage of the match and key metrics like views and follower count. Crucially, creators can also manage permissions, adding accounts to an “allow list” if they’ve previously granted others the right to use their content. Meta is deeply focused on supporting original creators, and this tool represents a key component of that commitment. To ensure responsible use, creators who misuse the tool risk having restrictions placed on their own accounts or losing access to it entirely. Tracking Reels is automatically enabled, and creators can actively dispute instances where another account is attempting to protect their original work by submitting a copyright takedown request through the IP reporting channel. If a match is missed, they can utilize the “Can’t find a specific match?” option on the content protection overview screen. Currently, the tool is exclusively available on mobile devices, though Meta is actively testing its integration with the Professional Dashboard on desktop.