Social Media Chaos: Divided America 💔📉

Tech & Science

On November 28, 2025, at 5:29 PM UTC, Facebook continues to be a dominant force, remaining a fixture for over 70% of Americans. According to a recent Pew study, 71% of American adults currently use the platform, and more than half check it daily, solidifying its position as a key constant within the rapidly evolving social media landscape. YouTube mirrors this prevalence, serving as the most ubiquitous platform, with 84% of adults using it—a figure that has remained remarkably stable over the years—and nearly half engaging with it on a daily basis. Both Facebook and YouTube enjoy universal reach across all age demographics, from teenagers to retirees.

However, the landscape becomes more fragmented from here. Instagram demonstrates a significantly sharper age divide compared to Facebook and YouTube. Four-fifths of adults aged 18-29 use the platform, while only 19% of adults 65 and over do so. This pattern is reflected across most platforms, with younger users consistently reporting higher usage rates. Similarly, TikTok, Reddit, and Snapchat exhibit noticeable gaps in usage based on age. Notably, Donald Trump’s Truth Social presents an exception, attracting a disproportionately older demographic and a larger share of adults aged 50 and over. Moreover, both Truth Social and Bluesky, relatively new platforms within the social media ecosystem, reveal distinct partisan leanings, likely intensified by their comparatively small user bases of just 3%.

Four percent of adults, respectively, use Truth Social, while Bluesky is utilized by 8 percent of Democrats and 1 percent of Republicans. This represents a significant shift from several years ago, when the platform’s usage was markedly different. At that time, Truth Social was favored by Democrats, with over a quarter of respondents reporting their use, compared to a fifth of Republicans. Today, the numbers have essentially flipped: 24 percent of Republicans report using X, whereas only 19 percent of Democrats do. Bluesky, conversely, demonstrates the reverse trend with 8 percent of Democrats utilizing the platform versus 1 percent of Republicans.