BBVA's AI Revolution: Change is Coming 🚀🏦

Tech & Science

BBVA’s Bold AI Strategy: A Banking Revolution
BBVA is aggressively integrating artificial intelligence into its core banking operations, spearheaded by a strategic partnership with OpenAI. Recognizing the significant potential of generative AI, the bank is undertaking a comprehensive overhaul of its risk management and service delivery processes, marking a substantial investment within the financial technology landscape.

ChatGPT Enterprise: The Engine of Change
The bank’s core strategy centers around deploying ChatGPT Enterprise, OpenAI’s platform, directly into its operational backbone. This ambitious move represents one of the largest enterprise deployments of this technology within the financial sector to date – a planned tenfold expansion across all BBVA units. This approach prioritizes data utilization over simply chasing the latest AI trends.

Pilot Program Success: Efficiency and Engagement
BBVA initiated its partnership with OpenAI in May 2024 with a pilot program encompassing 3,300 accounts. This initial phase rigorously tested potential applications, ultimately leading to the expansion of the deployment to 11,000 staff. The results were remarkably positive, with employees saving nearly three hours per week on routine tasks and demonstrating high engagement, with over 80 percent of users logging in daily.

Bottom-Up Innovation: Customized GPTs Lead the Way
During the pilot, staff created thousands of custom GPTs to tackle specific collaborative and administrative duties. This bottom-up innovation, alongside the bank’s strategic direction, demonstrates the powerful potential of generative AI to transform everyday workflows.

Strategic Collaboration: OpenAI’s Direct Support
BBVA is working directly with OpenAI’s product and research units to refine processes and bolster general employee support. This close collaboration is crucial to accelerating BBVA’s transition into an “AI-native” institution, ensuring the long-term success of the technology’s implementation.